Sibley Music Library Campaign
Current Role: Social Media Intern/Manager
Time: 2023-2025
Skills: Procreate, Canva, Notion, Capcut
Overview
At the Eastman School of Music’s Sibley Music Library, many students didn’t realize the breadth of resources and events the library offered, especially online. So, as a social media intern, I focused on increasing awareness and connection by creating accessible, engaging content that brought the library’s offerings into students' daily digital spaces. Through a student-first content strategy and thoughtful visual design, I helped give Sibley a stronger digital presence and fostered a more informed community.
The Problem
Many students were unaware of the library's services beyond book borrowing, especially digital resources, exhibits, and study-friendly spaces. With no prior consistent social media strategy and limited budget, my challenge was to develop trust and build engagement from the ground up while keeping content relevant and visually cohesive.
Work Process
I started by auditing the library’s existing social channels and speaking with staff and student users to identify key needs and themes.
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Brainstormed post ideas including feature spotlights, behind-the-scenes peeks, staff/student interviews, and library “fun facts.”
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Created content pillars to organized ideas and prioritize certain posts for specific topics
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Refined the strategy to center around timely, student-focused content like finals season tips, pet therapy sessions, and unique archival finds.
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Kept the visual style consistent, which is warm, academic, and clean, while making room for humor and relatability
Our Goal
We wanted to increase student usage of melcourses by building trust and awareness through student-centered messaging. From a user experience perspective, the aim was to highlight how Melcourses solved real scheduling frustrations and is relatable towards the audience, making silly stories with poll voting. Aesthetically, the marketing needed to feel clean, cute, modern and approachable—matching the product’s simple yet effective design.
My Campaign
This Week At Eastman Series Post
Beauty of Sibley Video Post
Sibley Music Library Monthly Hours Post
Day In My Life Video Post
SML Halloween Event Post
Sibley 120th Anniversary Post
Our Results
Within the first semester, we saw a significant increase in follower growth, post reach, and story engagement. Posts about finals week resources and therapy dogs were particularly successful, gaining shares and responses that showed students were both informed and emotionally connected to the library.
I would have implemented deeper tracking for engagement-to-action insights, such as how many students accessed promoted digital collections or attended events via our Instagram prompts.